Even if the release date is December 2012, almost twelve months from now, there is a lot of buzz about The Hobbit or, at least, this is what the production is aiming for, considering it is a prequel of a movie trilogy that came out eleven years ago.
Needless to say lots of things changed since 2011. Of course the Lord Of The Rings trilogy was one of the biggest success of that year, but so was the band called Baha Men.
So just in case your memories about Frodo and his little gang are blurry, this movie poster is a perfect reminder of what the entire saga is about: a tiny man with furry feet in traditional German clothes also known as a "hobbit" about to walk out his door house for "an unexpected journey". Thanks for that line, I was thinking he was going to check the mailbox!
With all these premises, how to communicate that this is actually a new movie? Pretty easy: using the most common graphic effect in movie posters lately: the diagonal graphic!
Many new movies like Battleship, Friends with Kids, or Rampart have a diagonal horizon line for no apparent reason, so what better way to make The Hobbit fit in with 2012 than changing its inclination?
Get ready people, the 2001 Lord of the Ring delirium is about to get revived, and we can just hope it means a new remix for "Who let the dogs out?"
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