Wednesday, March 7, 2012

Man On A Ledge


It is always nice to see self-explanatory posters like Man On A Ledge. 
Funnily enough, it portrays a man on a ledge (duh) and, just in case the concept is not clear enough, the upper text tells us "you can only push an innocent man so far" because yes, he is on a ledge and if you push him he will most likely fall. Unfortunately that is still one of the biggest risks of being a man on ledge. 


And again the main graphic shows us a man on top of the building staring at thousands of people in the street, fire trucks and an extremely distorted building.
Using a fisheye lens for a movie poster is never a good idea - it always deters from the dramatic factor and instead, looks like something from Jackass. Come on Johnny Knoxville, I bet you can jump from that building and land in a tiny, inflatable pool.
At the bottom, the pictures of the rest of the cast are displayed - one of the worst graphic compositions of all.
Screenshots never work for posters, especially when they are cropped in passport picture size and all have different color temperature. Do they really have to show their faces because nobody will recognize just their names? That's a possibility, but the lack of alignment between names and pictures is a fact.


The overall impression about this poster is that other than communicating that the movie is about a man on a ledge it  doesn't tell much more except that Sam Worthington will not need a trichological treatment anytime soon.